Why Professionally Done Photos & Videos Are Vital To Your Marketing Strategy And Overall Business Sucess! Branding - Business Marketing

YOUR MARKETING CAMPAIGNS AND MARKETING EFFORTS CAN BE MADE OR BROKEN BASED ON YOUR PHOTOS AND VIDEOS, WHETHER YOU'RE A NEW BUSINESS OR WELL-ESTABLISHED. 
If you look cheap, expect people to start asking, “how much?” But if you communicate yourself as a quality product or service, you will attract customers who value quality AND are willing to pay for it.

Marketing is about communicating your value. However, professional photography and videography are usually seen as optional expenses.

Every year, digital cameras become cheaper, making “do it yourself” a more attractive option. That however takes time away from your main business. Unlike professionals who have made a financial and time investment in equipment and training.

Nowadays, professional photography and videography are more crucial to your marketing than ever before, thanks to the power of visual communication.

The benefits of a professional photography and videography team are evident in every industry. Quality photography and videography contribute to your overall success, regardless of who your customers are or what you are selling. Professional photography and videography are among the most important business expenses you should consider.

15 REASONS WHY PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY IS IMPORTANT FOR YOUR BUSINESS
 

1. DRIVES SALES
There is a direct link between utilizing high-quality images in marketing and the growth of sales. Photographs help consumers visualize themselves using a product or service and allow them to imagine it improving their life in some way.

2. YOUR MEDIA REPRESENTS YOUR BUSINESS
Often the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower-cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low-quality, unprofessional photos will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

3. A PICTURE IS WORTH A THOUSAND WORDS
You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before deciding on a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.

4. CUSTOMERS WANT TO GET TO KNOW YOU
Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business.

When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.
5. IMPROVES UNDERSTANDING
Photographically strong brands are dynamic, emotional, and timeless. Adding photographs that explain a brand’s message helps the target audience better understand and appreciate the message.

6. INFLUENCES EMOTION
Despite efforts to make purchases based on rational analysis, consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional responses to a brand.

7. SOLICITS ACTION
We are in a new era of marketing in which a brand is defined by those who experience it. Forty percent of online users will provide more favorable responses to visual content than to plain text and text-based content.

8. PROFESSIONAL PHOTOS ARE VERSATILE ASSETS
When it comes to marketing your business online, you have probably heard the phrase “content is king.” This has been the case for a while now, and it still holds. But what many don’t realize is that photos are content – and they are a powerful, versatile form of content at that.

Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+, and, more. They can also be featured in blog posts and articles – the possibilities are endless.

Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.

9. GETS ATTENTION 
With the sheer volume of information being shared online – 1.5 billion units of content – marketers need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content by a staggering 80%.

10. CREATES A FAVOURABLE PERCEPTION
Humans are conditioned to make snap judgments, sometimes on a subconscious level. A professional appearance, including a well-taken photograph displaying a product or service in context, builds trust.

11. INCREASES ENGAGEMENT
Photographs are easier to consume than text. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.
12. IMAGES CAN HELP YOU GET FOUND ON THE WEB
If your business has a website, you may have heard of search engine optimization or SEO. SEO is the practice of strategically optimizing various elements of your website to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer or encourage them to choose you over a competitor.

13. SPEEDS PROCESSING 
The human brain can only process a limited amount of information at a given time. Data that can be processed much faster, such as a compelling photograph, will always take precedence. 

14. IMPROVES NONVERBAL COMMUNICATION
With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way for marketers to capture the imagination of their target audience.

15. ADDS VIRAL OPTIONS
Visual content can go viral if an audience likes it well enough to share it with their online communities and social networks. This helps to build brand credibility, corporate integrity, and customer loyalty. 

INVEST IN PROFESSIONAL PHOTOGRAPHY FOR YOUR BUSINESS
When it comes to successfully marketing and promoting your business, professional photos and videos are a MUST no matter what industry you work in. The time to find and hire a professional photographer & videographer company to showcase your business is NOW!

TAILORED VISUAL COMMUNICATION
Our creative and visual solutions guarantee tangible results! From print ads to corporate videos, to product photos to headshots, 3Live Productions has you covered! 

For corporates, brands and agencies we provide visually appealing and compelling imagery and forward-looking concepts that create more sales, more leads, and more exposure to your target audience.

FEEL FREE TO CONTACT US TO INQUIRE.

BOOK: VIDEO-ONLY SESSION(S)! 
AND/OR 
CHECK OUT OUR VIDEOGRAPHY WORK! 

This commercial helped our client win a 6-figure deal!!

References:

Redeye Productions -Importance of Professionally Done Photos & Videos In Your Marketing (redeye-productions.com)

5 Reasons Every Business Needs Professional Photos - https://www.mannixmarketing.com/blog/5-reasons-every-business-needs-professional-photos/

10 Reasons Why Photography Is Crucial In Modern Marketing - http://www.digitalistmag.com/customer-experience/2016/10/03/10-reasons-why-photography-is-crucial-in-modern-marketing-04526510

The importance of visual content in your marketing strategy (and how to deliver it effectively) - https://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/

The Importance of Good Photography In Your Marketing - http://www.forwardvirginia.com/importance-photography-marketing/

branding, commercial photography, Video commercial, Videographer, Miami entrepreneur, Small business, Business owner, marketing, storytelling, south Florida business owners, creative photography, SpreadTheLove, Black-owned Business, Women-owned business